Mid-West Family Alternative WQYQ (The New QYQ 106.1)/Benton Harbor, MI makes the flip to simulcast of Sports WSBT/South Bend, IN, effective February 20th at noon (ET).

“While it’s always bittersweet to say goodbye to a station, we’re excited about expanding sports coverage in Southwest Michigan,” said Bill Gamble, VP/Content for Mid-West Family/South Bend, IN “WSBT brings a lineup of strong sports talent, and when paired with WSJM, it strengthens our position, ensuring we remain the go-to source for news & sports information in the area. Additionally, we are directing QYQ listeners to Live 99.9, which should provide them with the alternative music they’ve come to enjoy.”

Live 99.9, based in South Bend, changes call letters from WQLQ to WYTZ, where a broader Alternative format debuted in July 2024.