
by Shawn Alexander
shawn@happens.vip
Wednesday Alternative Artist Discovery #Happens
Happy Wednesday! This week’s #HAPPENS Alternative Artist Discovery is King Falcon. “I tend to write songs about my experiences in life,” says lead singer Michael Rubin. “Plastic Crown is about a falling out that I had with some guys that I had been friends with for quite a long time. Sometimes people prove themselves to be fake, so the lyric ‘you can’t be king with a plastic crown’ is my way of saying that I only want to surround myself and the band with people who are real and genuine. The chorus reiterates that with ‘I’d rather be alone than in bad company.’” Whatever you do, don’t offer him a chocolate chip cookie. Yes, I’m serious! Big thanks to Ken Pittman at CO5 Music for VIP Access. Get to know King Falcon on Artist Discovery Of The Week.
Muse “Unravelling” is #1 Most Added this week on the Mediabase Alternative Add Board. Congrats to Rob Goldklang, David Ravikoff & the Muse team! It’s the band’s first new music since 2022. “Unravelling” was produced by Dan Lancaster (Bring Me The Horizon, blink-182), who also plays keyboards and guitar with Muse live. The song is set to make a big debut on the Alternative Chart.
The All-American Rejects are turning heads with “Easy Come, Easy Go.” Billy Burrs at The Syndicate has Q101 and KROX on board this week with KPNT and WNWV among the early leaders. AAR is chart bound and featured below on this week’s #HAPPENS Alternative Video Spotlight.
Bad Suns “Communicating” is now Top 20 on the Alternative Chart. Edie Lundeen at Epitaph also has some solid early believers on Sleep Theory “Gravity” led by KPNT and X96. Did you see Falling In Reverse “God Is A Weapon” has over 1.5 million streams? A huge thank you to our sponsors for helping make this newsletter happen.
Good Charlotte and White Reaper have new singles out today. Listen/Download & get Song Info on Alternative Downloads.
New Music Friday Albums out this week from DURRY, late night drive home, Lorde, and Starling.
Royel Otis announce the release of their second second album, Hickey. The Lemonheads will release first new album of all-new material in almost two decades. Get more info on Alternative Music Info.
Mark Randall has joined Audacy Sacramento. Get the 411 on Alternative News.
Andy Hawk shares photo with Winona Fighter from Sacramento’s Concerts In The Park last Friday. Brady Marks sends in a photo with Good Neighbours when they played on WNWV 107.3 Alternative Cleveland’s Small Stage Geordie Gillespie takes us backstage with Mystic Knights and Matt Pinfield, who did the stage announcement. Check out the smiles on Alternative Photos.

ARTIST | The All-American Rejects |
---|---|
SONG | “Easy Come, Easy Go” |
LABEL | Slick Shoes |
The All-American Rejects lead singer Tyson Ritter says, “Easy Come Easy Go was written in an air of ferocity that only certain song can fly free in. My brain was begging to purge about someone from my past who never got their proper druthers. It’s a song about a weathered love, thunder and lighting after the sunshine and rainbows.” The new music will be on the band’s first new album since 2012. The All-American Rejects will be playing Warped Tour Long Beach on July 26th, Shaky Knees Festival on September 20th, and Aftershock on October 2nd.

ALTERNATIVE BIRTHDAYS
ALT Happy Birthday wishes this week to Paragon Media CEO Mike Henry (6/23), iHeartMedia EVP/Global Music Marketing Alissa Pollack (6/24), Jeff McClusky & Associates President Jeff McClusky (6/25), former New Music Food Truck Host Aaron Zytle (6/26), Dave & Mahoney Show Host Dave Farra (6/28), Hollywood Records’ Jeremy Vara (6/29).