WQLQ/Benton Harbor-South Bend, IN Flips To Alternative
Mid-West Family Top 40 WQLQ/Benton Harbor-South Bend, IN flips to Alternative as “Live 99.9 The Alternative” under Bill Gamble. The station is using the position statement “From What Was To What’s Next.” Gamble said, "We looked at the state of contemporary music (CHR) Live’s format before the switch and found it hard to be optimistic about continuing in that format long term. So we decided to play better songs—songs that people like. There was a massive void in the marketplace for a station that plays Everything Alternative, making it a pretty easy decision." Live 99.9’s on-air lineup is: Mornings -
Wednesday Alternative Artist Discovery #Happens
Happy Wednesday! Your Happens.vip Alternative Artist Discovery Of The Week is London’s Suki Waterhouse. She says, “I wanted to write a song that could be played in the movie Clueless at the mall! It has a grungy garage rock feel that reminded me of that era of music and it was like my anthem to remind myself to get out of bed in the morning - I have a tendency to bed rot.” Big thanks to Scott Perlewitz at Sub Pop Records for VIP Access. #1 Most Added this week on the Mediabase Alternative Add Board is a tie between
Suki Waterhouse
Suki Waterhouse VIP Access. Let's meet Suki Waterhouse. ARTIST Suki Waterhouse SONG "Supersad" LABEL Sub Pop Records ORIGIN London Hi, I'm Suki Waterhouse! I'm a singer and songwriter and actor. I first started writing about a decade ago and self released a few singles. I didn't know it at the time but one of those early songs, "Good Looking," would have a huge moment years later. In 2022, after a decade of writing, I finally made a record called I Can't Let Go and started working with my label Sub Pop.
Seth Resler Joins Paragon As Community Building Consultant
Paragon has hired Seth Resler to the newly-created position of Community Building Consultant. After spending over 8 years at Jacobs Media as Digital Strategy Consultant, Resler launched Community Marketing Revolution earlier this year and has developed a blueprint for community building that capitalizes on existing digital platforms. Paragon CEO Mike Henry said, "Seth brings a new dimension to the table with his accomplishments and vision for building community. At a time when content is not always the differentiating factor, creating communities is the new hyper-local. The evolution from promotions to engagement and now to community building, this has significant marketing
Week of 7/22
ALT Happy Birthday wishes this week to SiriusXM Alt Nation’s Justin Kade (7/22), Former KYRK/Corpus Christi, TX PD Logan (7/22), iHeartCustom Alt Programming Aly Young (7/23), Secretly Group’s Mark Czarra (7/24), Beggars Group's Risa Matsuki (7/25), and Jacobs Media EVP/GM Paul Jacobs (7/27).
Famous Firsts #Happens On Monday
Happy Monday! We kickoff the first day of the week with Dallas Osborn from Audacy sharing Famous Firsts. Fun stuff! Alternative Ratings Love! In the latest Nielsen June ‘24 Monthly 12+ Ratings released last week: WGHL (ALT 105.1)/Louisville posts increase for 3rd consecutive month 1.4-1.5 and WEDG (103.3 The Edge)/Buffalo is up for the second-straight month 3.7-3.9. bby “kinky” is the #1 Most Picked song this week on New Music Discovery Picks. The new single from the band’s debut album, 1, officially impacts next week and several stations are already showing love. The Smashing Pumpkins and The Airborne Toxic Event
