Cumulus Selects Maneskin ‘Honey (Are U Coming?)’ For ‘Your Music First’ Campaign
Cumulus Media launches the 10th installment of its exclusive “Your Music First” featuring Arista Records recording artist, Maneskin new single “Honey (Are U Coming?).” Beginning October 9th, the campaign will air for four weeks on Cumulus Rock and Alternative radio stations across the U.S. and will share personal stories and insights from the Rome, Italy four-piece band Maneskin.
Greg Frey, VP of Music Partnerships, Cumulus Media, said, “Mäneskin is the rare current band able to channel old school glam into their music through powerful hooks and rock star personalities. Thanks to our partners at Arista Records, that personality will get showcased to our audience through the band’s own words – exclusive to Your Music First.”
Mäneskin said, “Between the melancholic parts, the up tempo and dancy energy of the song, we love the strong contrast this song brings. It talks about the fear of the unknown, through the sadness that is portrayed in the lyrics. Also, the need of adventure, discovering something new and bringing someone special into a new place of hope and finally salvation. We want to thank Cumulus for actively supporting our music and vision, this means to us – much love!”