Your Army and Strange Loop Promo announce a partnership that will see Strange Loop’s U.S. operations come in alongside Your Army’s existing American offerings. Both companies will operate under the Your Army banner out of offices in Los Angeles, New York City, and Vancouver, to offer a multi-genre approach to radio promotions across a variety of US and Canadian radio formats.

Your Army America was founded in London in 2007 and launched in Los Angeles in 2013. The independent music promotions company has worked with electronic artists, including established artists such as Disclosure, RÜFÜS DU SOL, James Blake, and The Chemical Brothers, as well as rising tastemakers Nia Archives, Hayla, and LP Giobbi.

Strange Loop Promo was founded in 2015 by Gary McDonald and Geoff Goddard and handle Non-Comm, Alternative, AAA, Alt Specialty, and College formats. Strange Loop’s most recent campaigns include Milky Chance, Surf Curse, The Hives, Mother Mother, Petit Biscuit, DRAMA, and Nick Cave.

“We have a long held admiration for Matt, Mick, Christine, and the Your Army team,” said Strange Loop’s Geoff Goddard: “We’ve worked alongside them on a number of projects over the years and have always found benefit whenever our teams combine. We’re excited to work in partnership with them going forward!”

Your Army’s Matt Black said, “As we’ve seen the boundary between left-of-center electronic artists and alternative music continue to blur, deepening the relationship we’ve built with Gary, Geoff, and Strange Loop over the years continues to make more and more sense. Joining forces in this way puts us in a position to service the needs of an even broader array of world-class artists all under one roof and I believe we’ll all do our best work yet operating as one team.”