Big Loud announces a new joint venture with Severance Records. Helmed by longtime industry experts and Co-Presidents Mike Easterlin and Steve “Stevo” Robertson, Severance Records is an independent, Alternative label based in Nashville with the management team consisting of (pictured, l-r) Greg Thompson (Partner / President, Big Loud Rock / Big Loud Management), Steve “Stevo” Robertson (Co-President, Severance Records), Mike Easterlin (Co-President, Severance Records), Joey Moi (Partner / Producer / President of A&R, Big Loud), Seth England (Partner / CEO, Big Loud).

“Stevo and I could not be more excited to be joining the Big Loud family,” Easterlin shares. “(Big Loud Partners) Seth (England), Joey (Moi), Craig (Wiseman), and (Big Loud Rock / Big Loud Management Partner + President) Greg (Thompson) have been so supportive from the first time we met about building this partnership together. Watching the company that Big Loud has become in the country space only drives Stevo and I to want to make Severance Records the same kind of force in the alternative space. Our goal is to be rooted in Nashville, but global in vision.”

Easterlin most recently served as Co-President of Elektra Entertainment after serving as President / GM at two of the company’s cornerstone labels – Fueled By Ramen and Roadrunner Records. He counts additional experience in leadership roles at Island Def Jam, after starting his career at Virgin Records. Easterlin has fostered and promoted the careers of powerhouse artists like Smashing Pumpkins, Lenny Kravitz, Blur, The Killers, Nickelback, Panic! At The Disco, All Time Low, Twenty One Pilots, The Band Camino, Paramore, Shinedown, Tones and I, Young The Giant, Bailey Zimmerman, and more for over 25 years.

Robertson joins Severance after a 25-year tenure with Atlantic Records, last serving as GM / SVP of A&R, Pop / Rock for the label’s Nashville presence. Across his storied career as an ace A&R executive with an ear for alternative hits, Robertson signed Shinedown, Paramore, Rainbow Kitten Surprise, Knox, and A Day To Remember among other impactful acts, and helped developed talent including GAYLE, Collective Soul, Seven Mary Three, Matchbox 20, and many more.

“I’m a fan of so much of the music Mike and Stevo have discovered and promoted throughout their careers,” Big Loud Partner / Producer / President of A&R Joey Moi says. “Working with them on building and establishing some incredible new rock and alternative acts is something we’re all really looking forward to.”

“Mike and Stevo have championed some of the most exciting, culture-driving music of the last two decades, so when the opportunity to work with them in this capacity came up, it was an instant ‘yes,’” Big Loud Partner / CEO Seth England adds. “We’re grateful to partner with them and build a legacy together with Severance.”

The newly forged label is impacting the alternative space now, starting with flagship signing Dexter And The Moonrocks.

Dexter And The Moonrocks (Photo Credit: Chloe Barney)