Happy Wednesday! Your Happens.vip Alternative New Artist Discovery Of The Week is Dead Pony. I just caught up with lead singer Anna Shield from the Glasgow, Scotland 4-piece. The band’s new single is “Rainbows” and it’s from their debut album, IGNORE THIS, released on April 5th on LAB Records/Music Is Fun via In2une Music. Today you get VIP Access to Dead Pony.

Can’t ignore the ratings at KTBZ (94-5 The Buzz)/Houston! The station just posted a 5.1-5.5 increase in the Nielsen March 2024 PPM 6+ Ratings. PD Elliott Wood says, “Since January new music from core ALT artists and exciting new artists are getting people to listen and now paying off for ALT radio. Cume Person numbers are outpacing 2023, and I am seeing both February and March 2024 numbers higher than any individual month in 2023. In Houston, The Buzz is up MTM and YTY P18-49 #1 8.3 and P25-54. ALT Rock Radio is alive and well!”

More great ratings news! WDZH (ALT 98.7)/Detroit leaps 3.7-4.2 6+. Audacy RVP/Alternative Programming Christine Malovetz says, “ALT 98.7 hit all-time highs in P 18-49 and P 25-54 since our launch in November of 2020 – including a top 5 P 18-49 finish in morning drive with our hometown star The Julia Show! I’m incredibly proud of the hard work, passion and dedication the whole Detroit team displays every single day.”

More Alternative ratings love to share: WWDC (DC101)/Washington, DC continues to post up 3.7-3.8 and KTCL (Channel 93.3)/Denver is up again 5.5-5.7. Huge congrats to all our ratings winners! 

The Killers will headline the inaugural Sudden Little Thrills Music Festival. Get the 411 in Music Info. 

Glass Animals “Creatures In Heaven” is on the ALT Video Spotlight Of The Week! The new single is already Top 15 on the Alternative chart.

Audacy RVP/Alternative Programming Ross Mahoney caught up with Glass Animals at the band’s album preview. Check out the latest Radio & Records Exposure posted on Photos.

Hozier “Too Sweet” is the #1 Most Added song this week. Congrats to Lisa Sonkin & Columbia Records team! The new single is a streaming monster and building into a multi-format radio hit.

Pearl Jam has a new single “Wreckage” out today. It’s the follow up to “Dark Matter” the title track from the band’s new album set to drop this Friday, April 19th. It’s available now on Happens.vip Alternative Downloads HERE.

Got news or photos? Please email me at shawn@happens.vip.