Paragon has hired Seth Resler to the newly-created position of Community Building Consultant. After spending over 8 years at Jacobs Media as Digital Strategy Consultant, Resler launched Community Marketing Revolution earlier this year and has developed a blueprint for community building that capitalizes on existing digital platforms.

Paragon CEO Mike Henry said, “Seth brings a new dimension to the table with his accomplishments and vision for building community. At a time when content is not always the differentiating factor, creating communities is the new hyper-local. The evolution from promotions to engagement and now to community building, this has significant marketing ramifications and revenue potential for public radio stations. Paragon and Seth look forward to helping stations master a new toolset.”

“As the way people create and consume content has changed, what Americans need from public media has changed,” said Resler. “At the top of the list today? Community. Public radio stations are in a unique position to build community in their local markets. I’m thrilled to join Team Paragon, where I can show stations how to use digital tools to connect their listeners to one another.”

Resler’s long track record in Alternative Radio, includes WXRK (92.3 K-Rock)/New York, WBCN/Boston, KNDD (107.7 The End)/Seattle, KPNT (105.7 The Point)/St. Louis, and WBRU/Providence. He remains based in Detroit and can be reached at Seth@TeamParagon.Consulting.