Happy Wednesday! Your Happens.vip Alternative Artist Discovery Of The Week is Ekoh. The independent Las Vegas artist says, “Growing up in a broken home surrounded by drug addiction and mental health struggles, music became my escape. As a lonely kid, it was my way of feeling connected to the world. Eventually, I started writing my own songs to express what I was going through and to hopefully reach others who felt the same.” Thanks to Artie Gentile from Lil Miss Guided Music for VIP Access. 

The Cure “A Fragile Thing” is #1 Most Added this week on Mediabase Alternative Add Board. Congrats to Interscope’s Robbie Lloyd & team! The new single arrived exactly one week ago. It’s from The Cure’s forthcoming album, Songs Of A Lost Word, out in 2 weeks (11/1). 

Some exciting news! Yesterday (10/15) was the big reveal for iHeartRadio’s “ALTer EGO,” WKQX (Q101)/Chicago’s “Twisted XMAS” and KMYZ/Tulsa’s “The Edge Christmas Concert.” Find the lineups and all the details in Alternative News.

Ratings Love! More good news for Josh Venable as KMYZ/Tulsa leaps 3.0-3.8 in the Nielsen September ‘24 12+ Ratings. Congrats to Sophia John too! KIWR (89.7 The River)/Omaha is up 3.1-3.3.

Linkin Park and Metallica are set to headline Sick New World in April 2025. I have the lineup posted on Alternative Music Info.

WOW, have you seen the streams on Gigi Perez “Sailor Song”? Amanda Dobbins says the song is streaming 4M+ per day! Gigi is on the fast track to debut on the Alternative chart. “Sailor Song” is featured below on the #Happens ALT Video Spotlight Of The Week! 

Jeremy Pritchard from KBZT (ALT 94/9)/San Diego had Sean Van Vleet from Blame My Youth by for “3 Beers 3 Questions.” Check out the smiles on Alternative Photos.

What do you have for me to share? Send me an email at shawn@happens.vip.

Have you registered yet for #HAPPENS Las Vegas 2025? Join the #HAPPENS team for 3 days of MUSIC.COMMUNITY.DISCOVERY February 26-28, 2025! Get your Early-Bird Industry and Radio All-Access passes HERE.