Pattison Media Hot AC CHNW/Winnipeg has flipped the switch from 94.3 Now! Radio to Alternative as ALT 94.3 – Winnipeg’s Music Alternative. The station plans to establish The Alternative Music Experience in Winnipeg with music from the 2000s and on-air talent providing local vibes.

ALT 94-3 PD Dale Davies said, “Winnipeg is long overdue for a station dedicated to new Alternative Music and I couldn’t be prouder to bring the best in Alternative to my hometown.”

“We are excited to be Winnipeg’s Music Alternative and specialize in what alternative music is today and has been over the past 20+ years,” added GM Mark Patric. “ALT 94.3 will be all about the music, the artists, the local alternative music scene and a station that celebrates Winnipeg. ALT 94.3 will bring Winnipeg a format of music this market has never had.”

Check out Winnipeg’s Music Alternative at ALT943.com.