iHeartMedia Selects Damiano David As ‘On The Verge’ Artist For Multiple Formats
Damiano David is the latest iHeartMedia “On The Verge” artist with his new solo single “Born With A Broken Heart.” In a first for iHeart, the Måneskin frontman will be featured across three formats – Alternative, Top 40, and Hot AC.
“Part of Damiano’s brilliance is that he creates music that defies genres,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “When our iHeart programmers first heard ‘Born With A Broken Heart’ we knew it didn’t fit into just one format, so we decided to do something we’ve never done before; our first multiple format ‘On The Verge’ across three genres.”
“It’s an honor to have ‘Born With a Broken Heart’ featured on so many radio stations across the country, and I’m so grateful to iHeart for all the continued support in promoting my new music and helping it reach new fans,” said Domiano David.
Arista President & CEO David Massey added, “We are appreciative and inspired by iHeart’s commitment to rising star Damiano David through their ‘On The Verge’ program. Being chosen as the first across three formats speaks to his potential and our collective belief in him.”
“Born With A Broken Heart” was written when Damiano started dating his girlfriend. In the chorus, he sings, “What if I said I’m tryin’ to save your love from dyin’?/ Baby, I’m too far gone/ Don’t wanna see you cryin’, but I just know who I am/ And, baby, that’s the hardest part of/ Baby, you can’t fix me/ I was born with a broken heart.” Check out the video HERE.