Big Loud Rock, the alternative/rock imprint of Big Loud Records, has announced the appointment of Brooks Roach as SVP/Marketing. Roach previously was SVP/Marketing at Giant Music, VP/Marketing at Atlantic Records, and began his career at The Agency Group, where he honed his skills in tour marketing and artist representation.

“I am very excited to join the innovative team at Big Loud Rock,” said Roach. “I’d like to thank Joey, Seth and Lloyd for their trust and their amazing team for welcoming me.”

Big Loud Partner Joey Moi added, “We are thrilled to welcome Brooks to the Big Loud Rock team. His vast marketing experience, passion for artist development, and leadership abilities will be crucial in breaking our diverse roster into career acts as we continue to grow our label.”