Happy Wednesday & Welcome to #HAPPENS 2025 Las Vegas! See you tonight at the Opening Night Kick-Off Party! This week’s Alternative Artist Discovery is Sleep Theory. The quartet from Memphis debuted on the Alternative chart 3 weeks ago with their infectious single “Stuck In My Head.” Lead singer Cullen Moore says, ““Stuck In My Head’ is about someone you just can’t shake, no matter what you do. While the feeling can be more annoying than fun, we wanted to make the song both relatable and energetic—which is what makes it so enjoyable.” Wait till you see Cullen’s wide range of influences. Thanks to Edie Lundeen from Epitaph for VIP Access on your Artist Discovery Of The Week.

Myles Smith “Nice To Meet You” is #1 Most Added this week on the Mediabase Alternative Add Board. It’s the follow up to his #1 lead single “Stargazing.” Congrats to RCA’s Gary Gorman & the Myles Smith team!

Ratings Love! Nielsen January ‘25 PPM Ratings are being released this week and there’s a lot of positive news for Alternative Radio. These are latest stations to post up a 6+ increase (December ‘24-January ‘25): KYSR (ALT 98.7)/Los Angeles 2.5-2.8, WKQX (Q101)/Chicago 2.1-2.6, KITS (Live 105)/San Francisco 3.5-3.6, WNNX (99X)/Atlanta 2.3-2.8, WRFF (ALT 104.5)/Philadelphia 1.8-2.2, KNDD (107.7 The End)/Seattle 3.6-3.8, WSFS (104.3 The Shark)/Miami 2.1-2.3, KDKB (ALT AZ 93.3)/Phoenix 3.3-3.5, WTBV-HD2 (97X)/Tampa 0.2-0.5, KTCL (Channel 93.3)/Denver 4.5-4.7, XTRA-FM (91X)/San Diego 3.5-3.8, KBZT (ALT 94.9)/San Diego 2.9-3.1, and KPNT (105.7 The Point)/St. Louis 5.6-6.5.  

Did you see Wilderado “Higher Than Most” is now Top 25 on the Alternative chart? The video is featured below on the #HAPPENS ALT Video Spotlight Of The Week!

Shaky Knees Festival announces lineup for September 19-21. Punk In The Park Denver unveils lineup for July 18-20. Twin Shadow announces a stripped-down album dedicated to his father. Get the latest on Alternative Music Info.

Kevin Zinger checks in with a Skratch N’ Sniff update for this weekend! On Friday, February 28th, and Saturday, March 1st, Shavo Odadjian from Seven Hours After Violet will take over the show from Malcolm and Allison. Shavo will be playing tracks from his new band Seven Hours After Violet along with some System Of A Down tracks and remixes. He sat down with Skratch N’ Sniff to talk about his new band’s debut album on Sumerian Records. Shavo also talks about System Of A Down’s upcoming North American stadium shows slated for this summer and how the band plans to change up their setlist. He also shared his experience playing with the recently reunited SNOT and how watching their show made him emotional. Check out the interview HERE.

Greg Glover from KNRK (94/7)/Portland shares a photo from free show with Phantogram on Monday night. Andy Hawk from KKDO (ALT 94.7)/Sacramento shares a photo with almost monday, who played a set at the Audacy Studios.

When We Were Young Festival has added a 2nd day. Same lineup both days on October 18-19 at Las Vegas Festival Grounds. Presale for day #2 starts Friday, February 28th at 10am (PT). More info HERE. 

#HAPPENS 2025 Las Vegas kicks off tonight at Backstage Bar & Billiards on Fremont Street in Downtown Las Vegas (601 E. Freemont St.). Registration opens at 6pm at the door. The #HAPPENS 2025 Las Vegas Kick-Off Party starts at 7pm with performances by Loc Dawgs, The Haunt, honestav, and MOD SUN. There will be a shuttle bus to the #HAPPENS 2025 Opening Night After Party with Slomosa playing at 11pm at The Sand Dollar Lounge, presented by MNRK. Get the #HAPPENS 2025 Las Vegas Schedule HERE. Look forward to seeing you!