iHeartMedia announces the debut of “iHeartRadio Emerging ALT.” The one hour weekday specialty show will air on iHeart’s ALT stations from 11-midnight, hosted by Alex Mac, WWDC (DC101)/Washington night host,  beginning March 31st.

Alex will engage listeners with stories about the artists, the inspiration behind the music as well as interviews each night, introducing listeners to both established as well emerging artists and bringing further awareness to great new talent and music.

Lisa Worden, SVP/Alternative And Rock for iHeartMedia and PD of KYSR (ALT 98.7)/Los Angeles said, “Discovering new music is a critical component of the Alternative format, and we’re excited to spotlight independent artists, new artists, unsigned artists and new songs that our audience should know. We remain committed to breaking new artists and have big plans for this show.”