Danny Wimmer Presents (DWP) has announced a long-term agreement with Kentucky Venues to host Bourbon & Beyond and Louder Than Life music festivals at the Highland Festival Grounds. The new 10-year commitment runs through 2035.

The new deal follows Kentucky General Assembly passing legislation for tax rebates for music festivals in Louisville and Lexington that run for at least two straight days and bring in 60,000 people. These larger attractions along with the host venue are eligible to receive half of the Kentucky sales taxes generated from the sale of festival tickets and concessions.

Danny Wimmer, Founder of DWP, says, “Louisville, KY has become an integral part of who we are, and we are excited to strengthen our connection by partnering with the city of Louisville and Commonwealth of Kentucky for the next 10 years. Bourbon & Beyond and Louder Than Life have truly found their home here, representing the incredible collaboration and spirit we’ve fostered over the past decade. This partnership is about more than just festivals; it’s about investing in a community that has welcomed us with open arms.”

“This 10-year commitment with Danny Wimmer Presents is a major win for Kentucky,” says Agriculture Commissioner Jonathan Shell. “It brings long-term economic impact to Louisville, drives growth for Kentucky Venues, and gives us a powerful platform to showcase the very best our state has to offer—from our music and culture to our hospitality and local businesses. We’re excited to see this partnership continue to grow and elevate Kentucky on the national stage.” 

In 2024, both September festivals generated over $33 million in economic impact, according to Louisville Tourism. 

Bourbon & Beyond 2025 is September 11-14. Find the lineup and more HERE. 

Louder Than Life 2025 is September 18-21. Find the lineup and more HERE.